Privacy Policy

Privacy Policy (Your Privacy Rights)

This privacy policy sets out how Equorx Inc.  dba Heally (“we” or “Company”) uses and protects any information that you give when you use We are committed to protecting the privacy of your Personally Identifiable Information (as defined below) to the extent possible, subject to provisions of state and federal law. This Privacy Policy governs all of the Company’s websites (including mobile versions, mobile applications, widgets, and so on) (collectively, “Website”), regardless of whether or how use our services (“Services”).  Please also review our Terms of Use, which covers your use of the Website and Services. Your use of the same can be terminated upon your violation of our Terms of Use or Privacy Policy.

You are bound by the terms of this Privacy Policy and consent to the collection, use, and disclosure of visitor information pursuant to all of the terms of this Privacy Policy.  By using the Website, you signify your acceptance of this Privacy Policy.  If you do not agree to this policy, you should not use our Website. If you have additional questions or would like further information, please write to us at

  1. Collecting Personally Identifiable Information

We define Personally Identifiable Information as individually identifiable information about an individual consumer collected online by us from that individual and maintained by us in an accessible form.  Personally Identifiable Information can include: (1) A first and last name. (2) A home or other physical address, including street name and name of a city or town. (3) An e-mail address. (4) A telephone number. (5) A social security number. (6) Any other identifier that permits the physical or online contacting of a specific individual. (7) Information concerning a user that the Website collects online from the user and maintains in personally identifiable form in combination with an identifier described above.

While you may use some of the functionality of the Website without registering, many of the specific tools and services on the Website require registration. We collect information that you provide to us when you register with the Website and complete your profile, or when you ask us for Services or additional information or to resolve complaints or concerns. Specifically, we may collect, store and use the following categories of Personally Identifiable Information:

  • Personal information: Information which identifies you as a person, such as full name, phone number, e-mail address, or date of birth.
  • Demographic information, such as location, gender, or age.
  • Medical information, including but not limited to your cannabis recommendation (“Recommendation”); notes from medical examinations connected to obtaining the Recommendation; the name, license number, and contact details of the licensed health care provider (“Provider”) you select; the verification number for the Recommendation, as well its effective date and expiration; and, the details of any Services used or orders placed through the Website.
  • information about your computer and about your visits to and use of the Website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths.
  • Information contained in or relating to any communication that you send to us or send through the Website (including the communication content and metadata associated with the communication).

We may use publicly available sources outside of the Company to verify or supplement the information you give us. For example, we may obtain address updates from the U.S. Postal Service or demographic information from direct marketing companies.  We use this data to help us maintain accurate records and to improve the products and services that we deliver to you.

  1. Using Personally Identifiable Information

Personal information submitted to us through our website will be used for the purposes specified in this Privacy Policy or on relevant pages of the Website.

We may use your Personally Identifiable Information to:

  • enable your use of the Services;
  • send you marketing communications, including information relating to the businesses of carefully-selected third parties which we think may be of interest to you, such as electronic newsletters, marketing material, special offers, promotional materials;
  • process transactions or provide you with information on behalf of third parties regarding available products, services, events;
  • provide customer support;
  • identify your product and service preferences so that you can be informed of new or additional products, services and promotions;
  • personalize your experience (your information helps us to better respond to your individual needs);
  • improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);
  • administer a contest, promotion, survey or other site feature;
  • send periodic emails;
  • for other purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

By using the Website, you accept these messages.  A user may, at any time, opt out of receiving email newsletters and promotional material (See more about Opt Out below).

The Company is the sole owner of the Personally Identifiable Information collected on this Website. That’s why we don’t sell, rent, license or share any of the Personally Identifiable Information you provide to us with companies outside of the Company for their own promotional or marketing use without your explicit, affirmative consent.

There are occasions, however, where we must share your information to provide you with the services you requested or for legal reasons. The Company uses the Personally Identifiable Information that you provide to respond to your questions, to provide you the services you select, to send you emails about the Website, and to inform you of material changes to this Privacy Policy.

  1. Disclosing Personally Identifiable Information
    • Because your privacy is important, we do not sell, share, lease, or license your personal information. However, we may disclose information about you if you specifically authorize us to do so or in such cases described below. We may disclose your Personally Identifiable Information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary to provide the Services or for the purposes set out in this Privacy Policy.
    • We may disclose your Personally Identifiable Information to any member of our group of companies (this means our subsidiaries, parent company, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this Privacy Policy. The disclosure is also possible in connection to structural changes, merger, consolidation, the sale of substantially all of our interests and/or assets or other corporate change, including, the course of any due diligence process. We reserve the right to transfer information to a subsequent owner, co-owner or operator of the Service or the Website or our Company or the applicable database.
    • The Service may disclose your Personally Identifiable Information as follows:
  • We may provide you certain areas of service associated with third parties as promotional partners, which may require the disclosure of your Personally Identifiable Information. If you decide to engage with such third parties, register for products or/and services, download their content, make communication, your Personally Identifiable Information will be disclosed to them. If you sign in to a Third party Area with a username and password obtained on the Service, your Personally Identifiable Information may be disclosed to the third parties.  We are not liable and responsible for the practices and data collection/protection policies of such third parties. We recommend you to review privacy policy and/or internal privacy rules of such third parties before making engagement with them. You access these sites at your own risk and we make no representations or warranties about the content, completeness, or accuracy of these links or the sites hyperlinked to the Website, or about the privacy and security of information transmitted to or through them.  You agree that we shall not be responsible for any loss or damage of any sort incurred.
  • We may disclose your Personally Identifiable Information to the extent that we are required to do so by law, or in connection with any ongoing or prospective legal proceedings.
  • We may offer contests, sweepstakes and other promotions (“Promotion”) through the Service that may require registration. If you participate in a Promotion, it means you agree to their official rules that govern that Promotion. If you enter such Promotion, your Personally Identifiable Information may be disclosed to third parties or the public. The reason of such disclosure can be administrative procedures of such Promotion, such as winner selection, price implementation, any other reasons described in official rules or required by law.
  • The Company may combine any information you provide us with information from other users to create aggregate data to display on the Website. This sort of statistical information is called aggregate data because it reflects the characteristics of a large group of anonymous people. Aggregate data does not contain any information that could be used to identify you or contact you.  For example, we might inform third parties regarding the number of users of the Website and the activities they conduct while on our site.  We may use aggregate data or share it with our business partners so that the information and services we provide best meet the needs of our users. Aggregate data also helps advertisers and sponsors know how effectively they are reaching and meeting the needs of their target audience.  In addition, Company may make use of de-identified information in accordance with our Terms of Use.
  1. User warranties

User is responsible for truthful, accurate information, which is provided to us.  If the provided information is false, we may disable the user’s account.

  1. Tracking technologies

Cookies are small data files stored on your hard drive by a Website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website. This type of information is collected to make the Website more useful to you and to tailor the experience with us to meet your special interests and needs. You can typically remove and reject cookies from our Website with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Website works for you.

In addition to Cookies, we use tracking technologies such as beacons, browser fingerprinting,  tags, and scripts, to analyze trends, administering the website, track users’ movements around the website, and to gather demographic information about our user base as a whole, to prevent fraudulent activity, to improve security or to allow you to make use of Service functionality; to assess the performance of the Service, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Service. Tracking Technologies may set, change, alter or modify settings or configurations on your computer, or mobile or other device.

Third parties may also use Tracking Technologies in connection with our Service, which may include the collection of information about your online activities and across third-party web sites or online services. We do not control those Tracking Technologies and we are not responsible or liable for them.

We do not access or store information that you have saved on your mobile device such as contacts and appointments.  However, in order to provide the Services, the Website may interact with some features on your mobile device, such as your GPS locator. In such case, we will ask for your consent with respect to identifying your location.

  1. Do not track mechanism

We do not track our Customers /Users over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, different browsers allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

  1. Third party’s Websites

Our Service may facilitate interaction between the Service and your account on a third-party website and/or application, such as a Provider, a medical cannabis delivery service website, or a medical cannabis collective website.  The third-party operator may be involved by providing certain Personally Identifiable Information to us.  We may provide third-party site  interfaces or links on the Website or Service to facilitate your sending a communication from there. We use and collect this information in accordance with this PP.

  1. Information provided by third parties

We may receive information about you from any third parties, including, but not limited to a medical cannabis collective’s website, users of the Service, affiliates and other,  that we consider relevant to your use of the Service. We collect and use this information as Personal information at our sole discretion.

  1. Information about location

In order to verify your location, provide relevant data based on location, share it with service providers, we may use location based services to determine your location. After you give us permission, we will provide third parties (who we work with) access to your location information.

  1. Children Online Privacy Protection Act (COPPA) Compliance

The features, programs, promotions and other aspects of our service requiring the submission of personally identifiable information are not intended for anyone under 13 years of age. We do not knowingly collect personally identifiable information from children under the age of 13 other than minor children receiving the service through registration by their parent or legal guardian. If you are under 13 then you may not use or access our website or services at any time or in any manner.  If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us please contact us at A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.

  1. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) Compliance

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is federal legislation that created national standards to protect the privacy of patients’ medical records and other personal health information.  HIPAA Safeguards: The HIPAA Privacy and Security Rule establish standards to protect the privacy and security individuals’ medical records and other personal health information. We implement appropriate safeguards to protect the privacy and security of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization.

  1. Security of Personally Identifiable Information

12.1 We use reasonable physical, technical and administrative safeguards consistent with standard industry practice to prevent the loss, misuse or alteration of your Personally Identifiable Information. These include the safeguards noted below.

12.2 We will store all the Personally Identifiable Information you provide on our secure (password- and firewall-protected) servers.

12.3 Confidentiality: We restrict access to Personally Identifiable Information collected about you on the Website to select employees, licensees, consultants, service providers, or others who need to know that information to provide services to you or in the course of conducting our normal business operations. We also advise them about their responsibility to protect Customer data and we provide them with appropriate guidelines for adhering to our company’s business ethics standards and confidentiality policies. If you are a former customer, we protect your information in the same manner that we treat information about our current customers.

12.4 Password: To provide you with an increased level of security, we utilize password security measures. Online access to your Personally Identifiable Information is protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (including unsolicited correspondence such as letters, phone calls, or email messages).

12.5 Encryption: When you interact on the Website, your Personally Identifiable Information is transmitted through the Internet using Secure Socket Layer (SSL) technology. SSL technology causes your browser to encrypt your Personally Identifiable Information before transmitting it to our secure server. Encryption is the translation of data into a secret code. Once the data resides on our servers, the data remains encrypted. SSL technology, an industry standard, is designed to prevent someone other than operators of our web site from capturing and viewing your Personally Identifiable Information.

12.6 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

12.7 Despite our efforts to protect your Personally Identifiable Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.  Therefore, we make no representations or warranties with regard to the sufficiency of the above mentioned security measures. No data transmission over the Internet or through mobile devices can be guaranteed to be 100% secure. While we strive to protect your Personally Identifiable Information from unauthorized access, use or disclosure, we cannot ensure or warrant the security of any information you transmit to us on the Website.  There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Therefore, the Company is not responsible for any actual or consequential damages that result from a lapse in compliance with this Privacy Policy as a result of a security breach or technical malfunction.

  1. Amendments

13.1 We may update this policy from time to time by publishing a new version on the Website.

13.2 The most recent version of the Policy is reflected by the “last updated” date located at the bottom of this Policy.  Your continued use of this site following the posting of any changes to the Privacy Policy constitutes acceptance of those changes.

  1. Updating information

Please let us know if the Personally Identifiable Information that we hold about you needs to be corrected or updated. Please contact Customer Service for detailed instructions and assistance.

  1. Links to other Websites

You may encounter links to other Web sites of service providers not directly affiliated with us. Please be aware that we are not responsible for the information practices of external service providers. We recommend you review the privacy statements of each external websites that collects Personally Identifiable Information.

  1. Opt Out

We may send you newsletters regarding upcoming features and promotions.  You can opt out from receiving the newsletters by clicking on the “unsubscribe” link at the bottom of any email newsletter, or you may send a request to   Your e-mail address will be removed from our marketing list.  Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in progress. We may use the e-mail and text addresses you provide when you register, to send appointment confirmations and reminders.  You cannot opt out from receiving these email and text messages as it would affect the functioning of the service you are registering to use.  Other emails that you cannot opt out of are emails we may send to update this Privacy Policy or for information about your accounts and our business dealings with you.  These emails will be sent to you as long as you are a registered user of the Website.  If you wish to no longer be a registered user of the Website, please send your request to

You may request us to refrain from using your information in any other way not listed above by contacting us at or by contacting us as indicated in the “Contact Us” section of this Privacy Policy below.

  1. Visitors of Website from Outside the United States

The Company is governed by the laws of the United States of America.  By using the Website and submitting any Personally Identifiable Information, visitors from outside the United States acknowledge that the Website is subject to U.S. law, consent to the transfer of Personally Identifiable Information to the U.S., and waive any claims that may arise under their own jurisdiction.

Contact Us

The Company welcomes your questions and comments about this Privacy Policy. If you have any questions, please contact us at  If you do not receive adequate resolution of a privacy related problem, you may write to us at:

Equorx Inc., a California C corporation